SMS Policy & Consent
Last updated: April 25, 2026
CraftCapture uses SMS to help painting contractors respond faster to leads and keep homeowners informed. This page explains every SMS touchpoint, who receives messages, how consent is collected, and how to opt out. SMS is powered by Twilio.
1. Painter (Business Owner) Notifications
Painting contractors opt in to SMS notifications on a per-event basis from their account settings after creating a CraftCapture account. All SMS notifications are off by default — painters explicitly enable only the events they want to be notified about. They can turn any notification on or off at any time without closing their account.
Four notification types are available: new lead received, quote accepted or declined, contract signed, and job scheduled.
Painter dashboard — notification settings
Notification preferences
New lead alert
Quote accepted
Contract signed
Missed call alert
2. Homeowner Messages
Homeowners interact with CraftCapture through a painter's public lead capture form (no account required). SMS messages to homeowners fall into two categories:
2a. Lead Form — Quote & Follow-up Updates
When a homeowner submits a quote request through a painter's CraftCapture form, they see an optional SMS consent checkbox on the contact step. By checking this box, they consent to receive SMS updates about their request — including their estimate, quote, and scheduling communications from the painter. If unchecked, they will receive communications via email only.
Homeowner lead form — contact step (public page)
Blue Ridge Painting
Free estimate
Almost there
Your contact info
Full name
Phone number
2b. Missed-Call Text-Back
Each painter on CraftCapture is assigned a dedicated phone number. When a homeowner calls that number and the call goes unanswered, CraftCapture automatically sends a single SMS text-back to the caller. The text-back contains a link to request a free estimate and is a direct response to the homeowner's inbound call action.
This is a one-time message per missed call. No further messages are sent unless the homeowner submits a lead form and explicitly consents (see 2a above).
Homeowner receives — missed-call text-back
3. Message Frequency, Rates & Opt-Out
Message frequency
Varies by account activity. Painters typically receive 1–5 messages per new job. Homeowners receive at most 1 missed-call text-back per call, plus updates if they submit a lead form.
Message & data rates
Standard message and data rates may apply depending on your carrier and plan.
To opt out
Reply STOP to any message. You will receive one final confirmation and no further messages will be sent.
For help
Reply HELP to any message, or email support@craftcapture.com.
SMS provider
All messages are sent via Twilio.
4. Contact & Further Information
Questions about our SMS practices? Contact us at support@craftcapture.com.